Approved by CPD
Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google.
As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one.
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
Our course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.
Course modules Introduction to SEO, Link building, On-site SEO, Social media as part of SEO, Local Search, Pay per click (PPC).
This course is approved by CPD as conforming to universally accepted Continuous Professional Development (CPD) guidelines.